London Marathon Sees New Balance Collaborate With Creative Agency RPM

New Balance teamed up with creative agency RPM, "in line with its sponsorship" of the London Marathon as the official clothing and footwear partner, according to Jessica Davis of THE DRUM. In October, New Balance announced its partnership at Village Underground, East London. It also launched the New Balance London Marathon Acceptance range of footwear and apparel "which is now available from the London flagship store on Oxford Street and online." As part of New Balance's sponsorship agreement, RPM "will be working with the brand to activate" at the London Marathon Expo, in addition to other events organized by London Marathon Events Ltd. in the run-up to the London Marathon. The agency "will be managing the creative and production" for the U.K. division of the brand (THE DRUM, 12/18).